Cranka 14x$124

Cranka is an Australian fishing tackle brand best known for its innovative and lifelike lures, particularly designed for estuary and inshore fishing. The company has gained international recognition for its precision-engineered products that mimic the natural behavior of prey species, making them highly effective among anglers targeting species such as bream, trout, and bass.

Key facts

• Founded: Early 2010s, Australia

• Specialty: Realistic hard-body and soft plastic fishing lures

• Flagship product: Cranka Crab lure

• Primary markets: Australia, New Zealand, and expanding global distribution